Leadership Team
Michael O’Sullivan – President, Aimia
Martha Barss – Senior Vice-President, Loyalty & Marketing Services
Cam Thomson – Senior Vice-President, Enhancement Services
Stephen Fraser – Senior Vice-President, Client Strategy and Insight
Michael O’Sullivan
President, Aimia - Canada
Since joining the Aimia team in 2004, Michael has contributed to the global success of some of its key regions. As Senior Vice President Asia Pacific, and Managing Director of Australia since 2006, Michael’s leadership helped transform Aimia’s Australian business into one of the most successful operations in the network.
Michael’s career has encompassed a breadth of experience in mergers and acquisitions, corporate strategy and management consulting across the retail, technology, gambling, automotive and banking sectors, before leading him to join the Aimia team. Michael brings a pragmatic and entrepreneurial mindset developed from the experience of leading and co-founding a number of successful start-up businesses.
Outside of Aimia, Michael is a Non Executive Director of Patientrack, a UK based hospital risk management system that collects and analyzes patient clinical data to evaluate patients at risk of avoidable injury and death.
In his career, Michael is most passionate about creating high performance teams that achieve remarkable results - building camaraderie, learning from failure and celebrating success in all its many forms.
Michael holds an Economics Degree and a Masters in Applied Finance. He is a graduate of the Harvard Business School and the Australian Institute of Company Directors (AICD)..
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Martha Barss
Senior Vice-President, Loyalty & Marketing Services
Martha leads the Loyalty & Marketing Services team, focusing on helping leading brands build strong, sustainable and profitable relationships with their customers through Aimia’s full suite of loyalty marketing services. With over 20 years of loyalty and integrated marketing expertise across a variety of industries and channels, Martha ensures all loyalty programs are designed, executed and managed to achieve all budget and success requirements – both in strengthening relationships between brands and their consumer, employee and channel audiences, as well as generating significant ROI.
Since joining in 1992, Martha has had hands on experience in managing many loyalty programs from their inceptions, such as the VIA Preference Reward Program, TD Travel Visa Infinite Card and the AIR MILES Reward Program. Her skills in loyalty strategy, operations management, reward solutions, digital marketing and promotions have also benefited clients including Scotiabank, General Motors, Nortel, Whirlpool Corporation, IBM, BMO Bank of Montreal, Ford of Canada and American Express. Martha is a member of the Aimia Executive Committee.
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Cam Thomson
Senior Vice-President, Enhancement Services
Cam leads the Aimia Enhancement Services team.
Enhancement Services collaborates with clients to create and market both stand-alone and embedded service products and features that enhance customer relationships by delivering highly valued assistance services and lifestyle benefits, while generating significant incremental revenue for our clients.
Cam is a career direct marketer who has spent over 20 years working with clients in the retail, financial services, publishing and airline sectors to help them leverage the strength of their consumer brand relationships to create important new revenue streams. An early adopter of CRM and customer segmentation strategies, he has helped clients bring more relevant optional products and services to their customers, increasing the number of consumer touchpoints and strengthening their brand relationships.
He is a graduate of York University, and has been an active member of the Canadian Marketing Association, servicing as Council Chair, Member of the Board of Directors and Executive Committee Member.
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Stephen Fraser
Senior Vice-President, Client Strategy and Insight
Steve leads a multi-disciplinary, multilingual team that provides value to Aimia's clients through the design of effective relationship marketing programs.
He and his team of relationship marketing specialists have designed numerous successful marketing and motivation programs. Steve is responsible for many award-winning program architectures encompassing direct and database marketing, consumer loyalty, sales incentives, employee recognition, lead management, conference and event management, customer strategy development and 1to1 marketing programs.
Since 1993, Steve has been a key contributor to our strategic planning initiatives. He has also held senior sales management positions in the Performance Improvement Group and Business Solution Group. He was instrumental in the development of Aimia's e-marketing division, mobility and integrated marketing practices.
Stephen holds diplomas in Computer and Classical Animation from Sheridan Institute of Technology and Advanced Learning. He is a member of the Canadian Marketing Association, the Association for the Advancement of Relationship Marketing and the Conference Board of Canada's Chief Marketing Executive Council. He is also a frequent speaker and author on relationship marketing strategy.
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